Meet Gaëlle Beech, who has a deep passion for textiles, cultural empowerment and the founder of The ANJELMS Project.

Her journey in design began at 16, when she chose not to pursue traditional paths like business or fashion, but instead aspired to be a vet or anthropologist. Her love for textiles was sparked by a summer job at Hermès, where she developed an appreciation for craftsmanship and storytelling in design.

Gaëlle's career progressed from Hermès in Cologne to various fashion roles in Australia, including positions at Ralph Lauren and other brands. Through these experiences, she recognized the negative impacts of consumerism on society and the environment, prompting her to focus on sustainable fashion.

She aims to use clothing as a means for social change and cultural preservation, facilitating connections among artisans, emerging creatives, and those with untapped potential through The ANJELMS Project. Her design philosophy emphasizes empowerment and heritage, with a commitment to creating timeless, ethically made pieces that tell a story.

Gaëlle advocates for thoughtful purchasing, caring for possessions, and promoting recycling, reusing, and repairing as key aspects of sustainability.

Print Designer – Content Creator – Sales Assistant

Madeleine Beech is a multi-disciplinary artist at The ANJELMS Project, where she has been contributing since 2016. As a key member of the team, her designs the project's signature block prints, including its first-ever print, and plays an essential role in planning and styling photoshoots. In addition to her design and creative input, she manages the project's social media and content, ensuring every piece aligns with the core values of The ANJELMS Project.

Beech’s art practice is rooted in installation and sculpture, with a focus on an intuitive approach to materiality, process, and the transformation of found objects. With a Bachelor of Fine Arts from Curtin University and an Associate Degree of Visual Arts from North Metropolitan TAFE, her work has been exhibited across Perth, where she has garnered recognition for her innovative use of materials and thoughtful conceptual frameworks.

Passionate about intersectional social justice, sustainability, and Fair Trade practices, Madeleine integrates these principles into both her creative work and her role at The ANJELMS Project. She is committed to ethical sourcing and supporting equitable trade, ensuring that the work produced by the collective is socially responsible and contributes to a more sustainable, fairer world.

Logistics & Inventory Manager – Sales Assistant

Sasha Beech is a passionate advocate for social justice and community empowerment, known for her caring, joyous nature and her ability to spark meaningful conversations. Currently living on Whadjuk Noongar Country, Sasha is deeply committed to ethical practices and is a strong supporter of fair trade initiatives, working to create positive change both locally and globally. Her genuine interest in others and empathetic listening skills help foster open, authentic connections wherever she goes.

With a Bachelor of Screen Arts from The University of Notre Dame Australia and a Diploma of Music Industry from the Western Australian Academy of Performing Arts (WAAPA), Sasha blends creativity with a strong sense of social responsibility. She brings these values to her work with The ANJELMS Project, where she contributes as a Sales Assistant in-store, aligning her passion for sustainability and community-driven practices with her professional role.

Sasha’s joyful energy and her ability to make people feel heard are at the heart of everything she does. Whether through her advocacy, her work, or her personal connections, she strives to create a world where creativity, fairness, and justice intersect—driving meaningful impact in the arts and beyond.