Our khadi cotton begins its journey in a small village 80 kilometres from The Stitching Project, where a husband-and-wife team hand-spin and hand-weave every thread. She spins raw local cotton into spools, and he weaves them on a hand-operated loom to create about nine metres of soft, breathable khadi each day. Together, they craft every roll of fabric used in our collections — around 400 garments per season — embedding each piece with their skill, care, and quiet dedication.

Will you ever view fabric the same way again? We certainly won’t.

All our fabrics are naturally dyed and block-printed at The Stitching Project, where traditional craft meets sustainable practice.

Our prints begin as digital designs in Western Australia, then come to life in India, where Mr. Satnaryan hand-carves wooden blocks and master printer Pawan applies each design with care and precision — creating textiles that are as ethical as they are beautiful.

Using GOTS-certified plant-based dyes like indigo and pomegranate, Praveen hand-dyes each piece to achieve rich, earthy tones. Learn more about our dyes here.

Once the dyed or block-printed fabric is ready, it’s time to make it into a garment!

Master patternmaker and cutter, Bulbir Ji, is responsible for creating the patterns and our first samples for the designs dreamed up in our Australian studio, which are then handed over to six very skilled women who operate the sewing machines.

They meticulously assemble each item, applying their craftsmanship to ensure smooth seams, even hems, and the high-quality finish characteristic of ANJELMS garments.

All handstitching and embroidery are performed by a group of women affectionately called The Stitching Ladies, who exclusively create handstitched pieces for the project.

Through this initiative, they receive training, fair income, and the flexibility to work from home, allowing them to support their families while preserving traditional handcraft. Beyond skill-building, the program fosters connection and friendship across castes, empowering women to create both beautiful textiles and lasting change within their communities.