The ANJELMS Project is a Walyalup/Fremantle-based ethical and sustainable fashion brand that celebrates traditional techniques such as hand-looming, block-printing and hand-stitching, and empowers the makers of our clothes to earn a fair wage from their work.
Helping improve the quality of people’s lives is our raison d’etre, but we know that we can’t do this without incorporating sustainable production practices into everything we do – to us, people and planet are inextricably linked.
Our brand mission is to bridge the gap between makers and wearers to create a connected clothing experience. We are committed to creating integral long term systems that support a conscious fashion industry and empowers the entire ANJELMS family, placing our makers stories to the front.
We are partnering with Urvara to give our customers access to all supply-chain information. This is our long term commitment to creating structures of integrity to support a more conscious fashion industry.
Good on You compares how well brands address their impacts on people, the planet, and animals.The ANJELMS Project have received a 'Great' rating on the Good on You directory - the highest rating available.
Raising awareness of the global Fair Trade movement is a huge part of our mission, because we believe that a world where every worker is protected by an international code of conduct is worth striving for. We’re passionate about adhering to – and advocating for – the Ten Principles of Fair Trade, as outlined by the Fair Trade Association of Australia and New Zealand. A constant presence on our founder Gaëlle’s desk, every decision we make as a company is run through these principles to ensure that the craftspeople we work with are protected, respected and empowered.
Meet the smiling faces behind our brand!
We personally collaborate with traditional hand-making communities across India to source our garments and support their crafts.
Most of our garments are tailored by The Stitching Project, a solar-powered social enterprise based in Pushkar, Rajasthan. Every item is personally signed by the sewist – changing the narrative from ‘made in’ to ‘made by’, and inviting people to think about their wardrobe in a new light.
As well as our community in India, we are passionate about building and contributing to our local community here in Australia, and our two Walyalup/Fremantle stores allow us to engage with people, share the story behind our clothing, and allow customers to experience the quality and magic of our pieces before they buy.