The Rabari Project
Crafted by Hands, Worn by Heart
This curated collection draws inspiration from the rich heritage of the Rabari community, brought to life through collaboration, design development, and storytelling. Each piece represents a journey — from the skilled hands of Rabari women in Kachchh led by Geeta Bhavesh Rabari, whose embroidery carries generations of tradition, to designer Kalyani Prasad’s contemporary reinterpretation through The ANJELMS Project.
Together, they bridge craft and modernity, connecting artisans, designers, and conscious consumers. Every stitch holds a story of culture, connection, and creativity — transcending borders to celebrate what it truly means to be crafted by hands, worn by heart.
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Kandu & Kala Cotton
Kala and Kandu focus on cultivating organic, rain-fed cotton varieties that are pest- and drought-resistant, promoting ecological sustainability and reviving traditional farming methods. By supporting rural farmers through integrated supply chains, they foster resilient communities while strengthening the cotton farming industry in the face of climate change.
Both initiatives prioritise social equity, sustainable agriculture, and artisan empowerment, preserving traditional crafts and creating economic opportunities for local communities.
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Kullvi Whims
Porgai Artisans Collection
The Porgai Artisan Collection is a tribute to the timeless beauty of Lambadi embroidery, handcrafted by women artisans from the Sittilingi Valley in Tamil Nadu, India. Each piece blends traditional techniques with sustainable fashion practices, celebrating cultural identity and ethical craftsmanship.
Led by a collective of skilled women, Porgai empowers artisans through education, fair income, and creative freedom. Using natural dyes and hand-embroidered motifs, they breathe new life into ancient textile traditions, transforming them into wearable stories.
Dhebariya Rabari Collection
We’re proud to launch a limited-edition capsule celebrating the intricate artistry of Dhebariya Rabari embroidery, handcrafted by Gitaben Bhavesh Rabari of Kutch, India. This collaboration blends traditional Indian embroidery with modern aesthetics, offering pieces that are rich in heritage and style.
Gitaben’s journey in embroidery began post-marriage, learning from her mother-in-law and reconnecting with the Rabari community’s cultural roots. Inspired by nature and nomadic life, her work features symbolic motifs—peacocks, camels, trees—brought to life with vibrant detail and contemporary design.
More than an artisan, Gitaben is a cultural ambassador and entrepreneur, combining age-old techniques with market-savvy insights. Each piece in this collection reflects her passion, craftsmanship, and the timeless beauty of handmade Indian textiles.
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The Ajrakh Collection
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The Manifesto Collection
CARE, CULTURE, CLOTH
Bridging the gap between makers and wearers; a commitment to our suppliers, artisans and customers.
In collaboration with Urvarawa & Local Artists: Meg Buckley & Madeleine Beech
This collection declares our mission, duty and commitment for ethical production and social justice. It is recognition of cultural craftsmanship and cultural heritage.
With complete transparency facilitated by Urvarawa, each tag traces back the steps of our supply train. It is a longterm commitment to creating such structures and systems that can grow.
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