Hand-wash separately in cold water with eco-friendly detergents. Expect slight shrinkage (2.5% - 3.5%) and a soft, supple fabric after a few washes. Kandu’s earthy brown hue deepens with each wash, creating a unique, personalized shade that stabilizes after 10 washes.

Water-Efficient Production – Unlike conventional cotton, Kandu requires minimal water, making it an environmentally friendly choice.

Kandu is more than just an initiative; it is a transformative journey towards building a more sustainable and equitable future for rural farmers and artisans. Focusing at revitalization of brown cotton cultivation in Karnataka, it embodies a multifaceted approach to sustainable agriculture, social equity, and economic empowerment, particularly for smallholder farmers and women weavers.

Naturally-colored Brown Cotton – The emphasis on rain-fed, pest- and drought-resistant varieties of cotton highlights a profound commitment to ecological sustainability and the revival of traditional farming practices that honor the land and its resources. By prioritizing empathetic production processes, Kandu not only showcases innovative agricultural practices but also represents a movement dedicated to fostering resilient rural livelihoods. This approach enhances the sustainability of cotton farming while simultaneously strengthening the resilience of farming communities in the face of climate change.

Women Empowerment through traditional skills – By providing women with the tools, training, and opportunities to contribute, the Kandu Initiative not only elevates their status and recognizes their invaluable contributions to the community but also empower women weavers economically by involving them in the handloom value chain. This collaborative efforts not only support their livelihoods directly but also enriches the traditional cultural tapestry of textile production.